Diploma In Event Management

Introduction to Event Management- Meaning, Objectives and Types of events, Scope – Nature and Importance of Events, Unique features and similarities of Events, Practices in Event Management, Meaning of Event, It Happens, Objectives of Events, Event Management Industry – A Historical Perspective, Nature and Scope of Events Management.

Concept and Design of Event- Elements of Event Pricing, Initial Mark-up, Promotion, Competitive Pricing, Factors contributing towards event ticket pricing, Who Pays for the Ticket, Using Social Proof, Price Anchoring, Considerations for effective pricing strategy, Creating financial Objectives.

Marketing and Promotion of the Event- Event Marketing and Brand Strategy, The scope and nature of event marketing, The marketing process, Understand the marketplace and customer needs and wants, Design a customer-driven market strategy, An understanding of the needs and wants of prospective event attendees.

Financial and Risk Management- Risk Management Planning, Information guide, Resk Management Planning, Information Guide, Risk Likelihood, Risk Assessment/ Checklist.

Crowd Management and Evacuation- Introduction, Review of Crowd Disasters, Structural, Fir/ Electricity, Crowd Behaviour, Security, Lack of Coordination between Stakeholders, Planning for Crowd Management Strategy and arrangement, Understanding visitors, Crowd Control.

Operations, Logistics, Safety & Security Management- Disaster Management, Crowd Management, Event logistics procedure and tools, Designing and delivering the event, Client briefing form, Event logistics planning, On-site event logistics, On-site health and safety logistics, Events transportation logistics, Hosting a virtual logistical challenges for event manager.