Certificate In Seo

Syllabus

Introduction to SEO: Introduction to SEO, types of SEO, content creation plan, topic expertise, types of keywords, Google SEO services, Google analytics, Google search console, keyword research, on page SEO ranking factors, speed testing tools.

Google Analytics:  Google analytics interface, in page analytics, data range, dashboards, audience overview, acquisition overview, behavior overview, real time, Google analytics resources.

Off Page Optimization: Tap the most linked- to pages, interlink all your target SEO landing page, drop links on the home page, the basic on page SEO, pick thematic keywords,

World Wide Web: Evolution of the web, web sites, hypertext links, uniform resource locators, browser cache, HTTP, cookies.

Video Marketing: Evolution of video marketing, improved branding, choose the platforms, make a content plan, short- form videos, product videos, Educational videos.

Social Media Marketing: Importance of social media, Increase brand awareness, drive traffic to your website, boost brand engagement, effective social customer services, increase mentions in the press, SMO- key concepts, brand awareness.